Creator Handbook


Promoting your campaign

  1. The launch
    • The first 48 hours of your crowdfunding campaign are critical. In fact, the launch is the most important thing you will do. Getting off to a good start will build your momentum and hold you in very good stead for the entire campaign.
    • Announce it to your close friends and family members via Facebook page, Twitter followers, email list, Instagram, Pinterest, Google + and whatever to be the first batch of backers. The bigger your network, the more people you will have to draw on for pledges.
    • Reach out to your network, communities or person with higher profile to help you spread the word.
    • Create hype around the launch. Offer certain rewards for a limited time or at a discounted price for the first couple of days. Do a countdown. Release teaser videos. You want as many people as possible anticipating when you go live.
  2. Social media
    • Always remember - less text, more images. Project update can include any story, new development, process that everybody finds fun to follow along with. Don’t be shy to post every day. 
    • Only 20% of your posts should directly ask people to pledge to your campaign. 80% should be more meaningful things like exciting project news or relevant worldly developments, with your Mystartr link at the end. If you continually just ask people to pledge you will lose their interest.
    • Plan your social media posts before beginning your campaign. You will save time and the posts will be better thought out.
    • Send personal message to follow up individually.
  3. Mystartr
    • Post update in MyStartr > Updates consistently, email notification will be sent to every supporter.
    • You may receive a steady stream of comments and messages from backers. Remember to check in Comments frequently and respond to individual concerns. 
  4. PR campaign
    • Find venues to publicise to the media about your idea, not just raising for fund.
    • Write a press release for your campaign. Crowdfunding is popular in the media and there is every chance you will receive coverage.
    • Make sure you target and tailor your press release for relevant publications and journalists.
    • Make sure what you put in the press release is newsworthy. Get the hook across early so the journalist is inclined to read on.
    • Include high resolution images (300dpi) when you send out your media release.
    • Set up an event or a small party to rally close fans, friends, and backers. It makes it easier for less computer-savvy people to back the project.
  5. Get creative 
    • Be creative in everything you do. Your homemade video, your social media posts, your descriptions, your rewards, your publicity. 
    • Add as many team members as you can and encourage them to get right behind the campaign. Remember, many people will pledge to support a person rather than an idea. The more people you have promoting, the more pledges.
    • It can be tricky to keep people engaged throughout the middle of your campaign but if you can manage it you will see a big upward swing in pledges in the days leading to your deadline. Don’t get too disheartened if things slow down in the middle, it happens to everyone. What’s important is you keep communicating during this period.
    • Keep people engaged throughout the middle. You can do things like release new Rewards, create new videos or write thank you’s on the walls of people that have pledged. There are many ways to do it, you just need to use your imagination.