Creator Handbook


Creating a compelling campaign page

  1. Setup your bio on Mystartr, it will help build trust between you and potential supporters. Make sure your photo, username and bio paint a picture of you as professional, creative and motivated. 
  2. Come up with a memorable title! It should be simple, specific and clear. 
  3. Choose a captivating project image (623 x 433 pixels) to brand your project and make it stand out.
  4. Set your minimum funding goal to complete the project, fulfill and ship all rewards. Be realistic.
  5. Set your project deadline. Funding can last anywhere between one to 60 days. Generally, a 30-day campaign shows potential backers that you’re confident and it motivates motivate your backers to join the party. 
  6. Include your video to clearly communicate what you’re trying to do and why you’re doing it. Keep it under 3 minutes. Videos are not a prerequisite to launch a campaign. However, projects with videos have higher success rate, and they also raise more fund. It doesn’t have to be look professional so long as it gives audience a sense of sincerity.
  7. Include your personal website, blog, Facebook account, Twitter account, or any social media account! It will help backers get a sense of who you are and your qualifications to execute your project.
  8. Use lots of visuals and don’t write an essay, as most people won’t read your description in its entirety. 
  9. Use your description to cover these areas. Potential backers appreciate these kinds of details.
    • People will often just scan over the first paragraph or two, get the critical information across early. That is, what you are crowdfunding for and why it’s important.
    • Introduce yourself and any teammates involved in your project.
    • Share any progress you’ve made so far, any photos of early prototypes, any research you have done.
    • Share story that is not about your organization, but about your mission and the people you serve.
    • Share a timeline for how you plan to complete your project and send out rewards.
    • Set appropriate milestones and developments details for your project.
    • Include a basic budget. It will give potential supporters confidence you’ll spend the money responsibly.
    • Include the risks and challenges that come with completing your project, and how are you qualified to overcome them.
  10. Share out rewards with the backers who helped you bring your project to life.
    • 3 to 5 rewards is about right. Make sure there are distinct differences in price and with what’s on offer. Rewards are typically items produced related to the projects.
    • Here are five common types of reward: a copy of whatever you are building; limited edition merchandise; a chance to collaborate in future projects/events/programme; and experiences.
    • Use it as a pre selling mechanism, such as selling your album, show tickets, new gadget or whatever else might be the result of your project.
    • Suggest attaching your image to brand your reward.
    • Offer people experiences they can’t get anywhere else. Involve them in your project and with the people running it. Make them an extra in the film, name a character in your book after them or play a gig in their backyard. Make them feel special.
    • People like it when you acknowledge them publicly. Thank them on Facebook. Put their name in your book. Make them an Executive Producer. Acknowledgements are easy to deliver and usually come at no financial cost.
    • The most popular support amount is RM 30. Something fun for RM10 is always a good idea. And the site-wide average for all pledges (big and small) is about RM 50.
    • We prohibit projects that are illegal, heavily regulated, or potentially dangerous for backers such as weapons, drugs, alcohol, financial rewards, sexually explicit material/service, raffles, lotteries or gaming prizes, or prescription medications.
  11. Had the funding goal not been met, the backers would get their money back.