Who We Are?

COFTEE F&B PLT incorporated since Sept 2016, the dream starts to seeding from a waffle kiosk.

This is our company founder, Sky Tee who is a waffle lover.

He had visited and tried all the waffle kiosk in UUM Sintok campus. However, all the taste are very disappointing and making him come out with the idea of making waffles that he loves to eat by himself. Start with zero experience in the waffle making, but due to constantly improving on our recipe, we succeed to expand our waffle business operation from 1 to 4 waffle kiosks today within UUM campus within 2 years period.

Over this 2 years, the first waffle that made from the kiosk's operation is our founder's breakfast. The routine still practices until now, as we can see how our founder passionate and love crazily over the waffle.

Due to our 101% passion, high expectation and strict quality controls of our team toward the waffle, we earn numerous loyal customers especially Malays, and this helps us to almost monopoly the waffle market in UUM

This is some of the photos during our daily operation:

Even though our company's size is very small, but we believe that employees are always the precious fortune of a company. Therefore, our founder will do dinner and bonus are given to those top performance workers at the end of every semester, no matter each of the workers able to commit to work with us only one semester (3-4months). This aligned with the corporate culture that set by our founder of which is Appreciation, Sharing and Love. 

As our founder, Sky Tee is expected to be graduate officially in this Nov 2018, plus the market concentration is almost maximum, thus we start to prepare, evolve and transform our business model in order to compete with the real world.

The waffle market has a huge market potential regardless of local or overseas market. We can easily spot the waffle kiosk in every shopping mall or market nowadays. There is success waffle business brands, eg. Daily's Fresh, and Nelson's, where holds a majority portion of market share. No matter financially nor capability, we are going to lose for sure if we still practising the traditional business model.

We cross over the waffle with Subway's sandwiches, to become WaffleBoy, making it not just only a kind of dessert, but a series of a menu of the meal. There is a huge customer base in Malaysia, supported by Malays who are the majority races in Malaysia. We believe we could lead waffle into a new ear, becoming the new definition of the waffle.

Mission

Fill up the appetite of waffle lover with WaffleBoy's love.

Vision

Born locally, eyeing internationally. We wish to write a new chapter for the waffle.

Business Model

Grab & Go Fast Food Model

The first WaffleBoy's outlet planned to be set up at Straits Garden, Jelutong, Penang, located strategically. There are a lot of tourists in that areas as there is a lot of Airbnb's room offered, especially European. In the morning, there are none of the food courts within walking distance, hence there has the high demand for food restaurant, and we going to derive from it.

We going to use containers as our theme for our cafe's design and practising an open-air casual style because the area is windy all the time, either morning, afternoon or night. With this unique design, we strongly believe that we would be able to attract a mass of teenagers to come and check-in, then we use the taste of our menu to ensure the first-time customers will pay the visit again and eventually become our loyal customers.

Menu

Our menu is still under development, these are some samples：

•  All Time Favourite Classic Waffle with Assorted Flavor Spread

• Cheesy Eggy Waffle 

• Signature Chicken Chop Waffle

• A healthier choice: Raisin Waffle

Currently, we're preparing the architecture planning in order to get the permission from Majlis Bandaran Pulau Pinang(MBPP). The forecasted initial start-up capital for the entire project is around RM100,000, including renovation, furnishing, utensils as well as the ingredients for food preparation. 

Hence, we wish to attract and approach investors through crowdfunding by taking part in Dream Factory. Return on investment (ROI) is estimated at 15-30% per annum if calculate conservatively. Interested investors may discuss further during tea-time session with our founder.