MoonPaw Sanctuary玥泊沐园：全马首家宠物水葬机构
by Chermaine Lee
PROJECT BY
Chermaine Lee
Klang,Selangor
Joined March 2026
About Me
我是一名持有中国孔子学院认证《国际汉语教师资格证》，以及马来亚大学育儿教育文凭的教育工作者。 长期从事教学与沟通，让我不仅擅长“教”，更擅长“理解”。 我习惯去倾听、去感受，也更懂得在人最脆弱的时候，如何温柔地承接情绪。 同时，我也是一名专业活动主持人。 我熟悉每一个流程的节奏，也懂得如何在重要时刻，让一切有序、得体，并且有温度。 而现在，我选择把这两种能力，带入一个更有意义... See More
RISKS AND CHALLENGES
1）Limited Market Awareness (Aquamation)
Aquamation is still relatively new in Malaysia, and most pet owners are more familiar with traditional cremation.
Strategy:
Educate the market through social media, sharing sessions, and storytelling to build awareness and trust.
市场认知不足
目前马来西亚市场对“水化（Aquamation）”的认知仍然有限，大部分宠物主人仍习惯传统火化方式。
应对策略：
通过内容教育（社交媒体、说明会）提升大众认知，建立信任感与接受度。
2）High Emotional Sensitivity
Pet loss is an emotionally intense experience. Any mismanagement during the service may affect customer satisfaction and brand reputation.
Strategy:
Develop structured service protocols and integrate compassionate communication, supported by professional emceeing and emotional guidance.
情绪敏感度高
宠物离世属于高度情绪化场景，服务过程中若处理不当，容易影响客户体验与品牌口碑。
应对策略：
建立标准服务流程，并结合专业沟通与情绪引导（主持优势），确保每一次服务温柔且得体。
3）High Market Education Cost
As a new concept, it requires time and resources to educate the market, which may result in slower initial conversion rates.
Strategy:
Leverage content marketing, real-life stories, and community engagement to gradually build emotional connection and credibility.
市场教育成本高
作为新兴概念，需要投入时间与资源进行市场教育，短期内转化率可能较低。
应对策略：
通过真实故事、内容营销及社区活动，逐步建立品牌信任与情感连接。
4）Operational & Capital Cost
Initial investment in aquamation equipment and space setup can be relatively high, impacting early-stage cash flow.
Strategy:
Adopt a phased expansion approach and optimize revenue through tiered service packages and value-added offerings.
设备与运营成本
Aquamation 水化设备与场地建设初期投入较高，对资金与现金流有一定压力。
应对策略：
分阶段扩展规模，并通过多层次服务配套提升客单价与回本速度。
5）Cultural & Religious Considerations
Different cultural and religious beliefs may influence acceptance of pet aftercare methods.
Strategy:
Maintain respect and flexibility, offering options while focusing on education and awareness.
文化与接受度差异
不同文化与宗教背景可能对宠物善终方式有不同看法，影响市场接受程度。
应对策略：
保持尊重与开放态度，提供多元化选择，并以教育与沟通建立理解。
6）Competition & Market Entry
As awareness grows, new competitors or similar services may enter the market.
Strategy:
Strengthen brand differentiation through emotional experience, guided farewell services, and a strong brand identity that is difficult to replicate.
竞争与模仿
随着市场发展，可能出现竞争者或类似服务进入市场。
应对策略：
强化品牌差异化（情绪陪伴 + 仪式主持），建立难以复制的服务体验与品牌温度。
Chermaine Lee
Chermaine Lee
Klang,Selangor
Joined March 2026
About Me
我是一名持有中国孔子学院认证《国际汉语教师资格证》，以及马来亚大学育儿教育文凭的教育工作者。 长期从事教学与沟通，让我不仅擅长“教”，更擅长“理解”。 我习惯去倾听、去感受，也更懂得在人最脆弱的时候，如何温柔地承接情绪。 同时，我也是一名专业活动主持人。 我熟悉每一个流程的节奏，也懂得如何在重要时刻，让一切有序、得体，并且有温度。 而现在，我选择把这两种能力，带入一个更有意义的领域——宠物水化（Aquamation）。 因为我发现，很多人不知道该如何好好说再见。 离别，常常来得太突然，而情感，却无处安放。 所以我希望，用更温和、更环保、更有尊严的方式， 为每一位宠物主人，守护这段最后的陪伴。 让告别，不只是结束， 而是一段被温柔安放、值得被记住的爱。 I am an educator certified by the Confucius Institute with the International Chinese Language Teacher Certificate, and I also hold a Diploma in Parental Education from the University of Malaya. Years of experience in teaching and communication have shaped me not only to “teach,” but more importantly, to truly understand. I listen, I feel, and I’ve learned how to gently hold space for others—especially in their most vulnerable moments. At the same time, I am a professional emcee. I understand the rhythm of every program and know how to bring structure, grace, and warmth to important occasions. Today, I choose to bring these two strengths into a more meaningful field—pet aquamation. Because I’ve come to realize that many people don’t know how to say goodbye. Loss often comes unexpectedly, and emotions are left without a place to rest. Through a gentler, more environmentally friendly, and dignified approach, I hope to support pet owners in honoring their final moments with their beloved companions. So that farewell is not just an ending, but a love that is gently held, and remembered.
Rewards
Support RM100 or more
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Support Program A | Gentle Companionship RM100
Suitable for: Anyone who wants to express their support and participate in charitable causes
You will receive:
• 1 electronic certificate of appreciation
• Donation of 1x15kg bag of dog food to S.I Home Shelter
• Qualification to attend a pet end-of-life care seminar
•10% service cash discount voucher
扶持计划一｜温柔同行 RM100
适合：想表达支持与参与公益的你
你将获得：
•1张电子感谢状
•捐赠1包15kg 狗粮至 S.I Home Shelter
•1场宠物善终说明会参与资格
•10% 服务现金折扣券
Support RM300 or more
Support Program B | Heartwarming Support RM300
Suitable for: Supporters who want practical feedback
You will receive:
- 1 e-certificate of appreciation
- Donation of 1x15kg bag of dog food to S.I Home Shelter
- Entry to one pet end-of-life care seminar
- 20% discount voucher (unlimited validity)
- 1 bag of Eco Cat Litter (5kg) OR 1 bag of Honest Bite dog food (2.5kg)
扶持计划二｜暖心支持 RM300
适合：希望获得实用回馈的支持者
你将获得：
- 1张电子感谢状
- 捐赠1包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会参与资格
- 20% 折扣券（无限期使用）
- 1包 Eco Cat Litter环保猫砂（5kg） 或
- 1包 Honest Bite 《诚实一口》狗粮（2.5kg）
Support RM500 or more
Support Program C | Companionship and Protection RM500
Suitable for: Those who truly value the life of their pets
You will receive:
- 1 e-certificate of appreciation
- Donation of 2 bags (15kg each) of dog food to S.I Home Shelter
- Entry to 1 pet end-of-life care seminar
- 30% discount voucher (unlimited validity)
- 2 bags of Eco Cat Litter (5kg) OR 2 bags of Honest Bite dog food (2.5kg)
- 1 Customizable cute pet inkpad set
扶持计划三｜守护陪伴 RM500
适合：真正重视宠物生命价值的你
你将获得：
- 1张电子感谢状
- 捐赠2包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会入场资格
- 30% 折扣券（无限期使用）
- 2包 Eco Cat Litter环保猫砂（5kg） 或 2包 Honest Bite 《诚实一口》狗粮（2.5kg）
- 1个可客制化可爱宠物印泥套装
Support RM1,000 or more
-290x_.jpeg)
Support Program D| Remembering the Guardians RM1000
Suitable for: Those who wish to leave a memorial and support the brand
You will receive:
- 1 electronic certificate of appreciation
- Donation of 3 bags (15kg each) of dog food to S.I Home Shelter
- Pet end-of-life care information session
- 40% discount voucher (unlimited validity)
- 5 bags of Eco Cat Litter (5kg) OR 5 bags of Honest Bite dog food (2.5kg)
- 1 Premium customized cute pet inkpad + photo frame
- Name engraving on the "Moon Paw Sanctuary" inaugural gratitude wall
扶持计划四｜纪念守护者 RM1000
适合：希望留下纪念与支持理念的你
你将获得：
- 1张电子感谢状
- 捐赠3包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会入场资格
- 40% 折扣券（无限期使用）
- 5包 Eco Cat Litter环保猫砂（5kg） 或 5包 Honest Bite 《诚实一口》狗粮（2.5kg）
- 1个高级客制化宠物印泥 + 相框
- 名字刻录于《玥泊沐园》初创感恩墙
Support RM5,000 or more
-290x_.jpeg)
Support Program E | Co-creation Partner RM5000
Suitable for: Supporters who share our vision and are willing to participate deeply.
You will receive:
- 1 electronic certificate of appreciation
- Donation of 5 bags (15kg each) of dog food to S.I Home Shelter
- Pet end-of-life care information session
- 50% discount voucher (unlimited validity)
- 25 bags of Eco Cat Litter (5kg) OR 25 bags of Honest Bite dog food (2.5kg)
- 3 Premium customized cute pet inkpad + photo frame
- Name engraving on the "Moon Paw Sanctuary" inaugural gratitude wall
- Upgrade to "Startup Partner"(Priority access to business model and future collaboration opportunities)
扶持计划五｜共创伙伴 RM5000
适合：认同理念、愿意深度参与的支持者
你将获得：
- 1张电子感谢状
- 捐赠5包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会
- 50% 折扣券（无限期使用）
- 25包 Eco Cat Litter环保猫砂（5kg） 或 25包 Honest Bite 《诚实一口》狗粮（2.5kg）
- 3个高级客制化宠物印泥 + 相框
- 名字刻录于《玥泊沐园》初创感恩墙
- 立即升级为「初创合作伙伴」（优先了解商业模式与未来合作机会）
PROJECT BY
Chermaine Lee
Klang,Selangor
Joined March 2026
About Me
我是一名持有中国孔子学院认证《国际汉语教师资格证》，以及马来亚大学育儿教育文凭的教育工作者。 长期从事教学与沟通，让我不仅擅长“教”，更擅长“理解”。 我习惯去倾听、去感受，也更懂得在人最脆弱的时候，如何温柔地承接情绪。 同时，我也是一名专业活动主持人。 我熟悉每一个流程的节奏，也懂得如何在重要时刻，让一切有序、得体，并且有温度。 而现在，我选择把这两种能力，带入一个更有意义... See More
RISKS AND CHALLENGES
1）Limited Market Awareness (Aquamation)
Aquamation is still relatively new in Malaysia, and most pet owners are more familiar with traditional cremation.
Strategy:
Educate the market through social media, sharing sessions, and storytelling to build awareness and trust.
市场认知不足
目前马来西亚市场对“水化（Aquamation）”的认知仍然有限，大部分宠物主人仍习惯传统火化方式。
应对策略：
通过内容教育（社交媒体、说明会）提升大众认知，建立信任感与接受度。
2）High Emotional Sensitivity
Pet loss is an emotionally intense experience. Any mismanagement during the service may affect customer satisfaction and brand reputation.
Strategy:
Develop structured service protocols and integrate compassionate communication, supported by professional emceeing and emotional guidance.
情绪敏感度高
宠物离世属于高度情绪化场景，服务过程中若处理不当，容易影响客户体验与品牌口碑。
应对策略：
建立标准服务流程，并结合专业沟通与情绪引导（主持优势），确保每一次服务温柔且得体。
3）High Market Education Cost
As a new concept, it requires time and resources to educate the market, which may result in slower initial conversion rates.
Strategy:
Leverage content marketing, real-life stories, and community engagement to gradually build emotional connection and credibility.
市场教育成本高
作为新兴概念，需要投入时间与资源进行市场教育，短期内转化率可能较低。
应对策略：
通过真实故事、内容营销及社区活动，逐步建立品牌信任与情感连接。
4）Operational & Capital Cost
Initial investment in aquamation equipment and space setup can be relatively high, impacting early-stage cash flow.
Strategy:
Adopt a phased expansion approach and optimize revenue through tiered service packages and value-added offerings.
设备与运营成本
Aquamation 水化设备与场地建设初期投入较高，对资金与现金流有一定压力。
应对策略：
分阶段扩展规模，并通过多层次服务配套提升客单价与回本速度。
5）Cultural & Religious Considerations
Different cultural and religious beliefs may influence acceptance of pet aftercare methods.
Strategy:
Maintain respect and flexibility, offering options while focusing on education and awareness.
文化与接受度差异
不同文化与宗教背景可能对宠物善终方式有不同看法，影响市场接受程度。
应对策略：
保持尊重与开放态度，提供多元化选择，并以教育与沟通建立理解。
6）Competition & Market Entry
As awareness grows, new competitors or similar services may enter the market.
Strategy:
Strengthen brand differentiation through emotional experience, guided farewell services, and a strong brand identity that is difficult to replicate.
竞争与模仿
随着市场发展，可能出现竞争者或类似服务进入市场。
应对策略：
强化品牌差异化（情绪陪伴 + 仪式主持），建立难以复制的服务体验与品牌温度。
Chermaine Lee
Chermaine Lee
Klang,Selangor
Joined March 2026
About Me
我是一名持有中国孔子学院认证《国际汉语教师资格证》，以及马来亚大学育儿教育文凭的教育工作者。 长期从事教学与沟通，让我不仅擅长“教”，更擅长“理解”。 我习惯去倾听、去感受，也更懂得在人最脆弱的时候，如何温柔地承接情绪。 同时，我也是一名专业活动主持人。 我熟悉每一个流程的节奏，也懂得如何在重要时刻，让一切有序、得体，并且有温度。 而现在，我选择把这两种能力，带入一个更有意义的领域——宠物水化（Aquamation）。 因为我发现，很多人不知道该如何好好说再见。 离别，常常来得太突然，而情感，却无处安放。 所以我希望，用更温和、更环保、更有尊严的方式， 为每一位宠物主人，守护这段最后的陪伴。 让告别，不只是结束， 而是一段被温柔安放、值得被记住的爱。 I am an educator certified by the Confucius Institute with the International Chinese Language Teacher Certificate, and I also hold a Diploma in Parental Education from the University of Malaya. Years of experience in teaching and communication have shaped me not only to “teach,” but more importantly, to truly understand. I listen, I feel, and I’ve learned how to gently hold space for others—especially in their most vulnerable moments. At the same time, I am a professional emcee. I understand the rhythm of every program and know how to bring structure, grace, and warmth to important occasions. Today, I choose to bring these two strengths into a more meaningful field—pet aquamation. Because I’ve come to realize that many people don’t know how to say goodbye. Loss often comes unexpectedly, and emotions are left without a place to rest. Through a gentler, more environmentally friendly, and dignified approach, I hope to support pet owners in honoring their final moments with their beloved companions. So that farewell is not just an ending, but a love that is gently held, and remembered.
project.REWARDS
Support RM100 or more
Support Program A | Gentle Companionship RM100
Suitable for: Anyone who wants to express their support and participate in charitable causes
You will receive:
• 1 electronic certificate of appreciation
• Donation of 1x15kg bag of dog food to S.I Home Shelter
• Qualification to attend a pet end-of-life care seminar
•10% service cash discount voucher
扶持计划一｜温柔同行 RM100
适合：想表达支持与参与公益的你
你将获得：
•1张电子感谢状
•捐赠1包15kg 狗粮至 S.I Home Shelter
•1场宠物善终说明会参与资格
•10% 服务现金折扣券
Support RM300 or more
Support Program B | Heartwarming Support RM300
Suitable for: Supporters who want practical feedback
You will receive:
- 1 e-certificate of appreciation
- Donation of 1x15kg bag of dog food to S.I Home Shelter
- Entry to one pet end-of-life care seminar
- 20% discount voucher (unlimited validity)
- 1 bag of Eco Cat Litter (5kg) OR 1 bag of Honest Bite dog food (2.5kg)
扶持计划二｜暖心支持 RM300
适合：希望获得实用回馈的支持者
你将获得：
- 1张电子感谢状
- 捐赠1包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会参与资格
- 20% 折扣券（无限期使用）
- 1包 Eco Cat Litter环保猫砂（5kg） 或
- 1包 Honest Bite 《诚实一口》狗粮（2.5kg）
Support RM500 or more
Support Program C | Companionship and Protection RM500
Suitable for: Those who truly value the life of their pets
You will receive:
- 1 e-certificate of appreciation
- Donation of 2 bags (15kg each) of dog food to S.I Home Shelter
- Entry to 1 pet end-of-life care seminar
- 30% discount voucher (unlimited validity)
- 2 bags of Eco Cat Litter (5kg) OR 2 bags of Honest Bite dog food (2.5kg)
- 1 Customizable cute pet inkpad set
扶持计划三｜守护陪伴 RM500
适合：真正重视宠物生命价值的你
你将获得：
- 1张电子感谢状
- 捐赠2包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会入场资格
- 30% 折扣券（无限期使用）
- 2包 Eco Cat Litter环保猫砂（5kg） 或 2包 Honest Bite 《诚实一口》狗粮（2.5kg）
- 1个可客制化可爱宠物印泥套装
Support RM1,000 or more
Support Program D| Remembering the Guardians RM1000
Suitable for: Those who wish to leave a memorial and support the brand
You will receive:
- 1 electronic certificate of appreciation
- Donation of 3 bags (15kg each) of dog food to S.I Home Shelter
- Pet end-of-life care information session
- 40% discount voucher (unlimited validity)
- 5 bags of Eco Cat Litter (5kg) OR 5 bags of Honest Bite dog food (2.5kg)
- 1 Premium customized cute pet inkpad + photo frame
- Name engraving on the "Moon Paw Sanctuary" inaugural gratitude wall
扶持计划四｜纪念守护者 RM1000
适合：希望留下纪念与支持理念的你
你将获得：
- 1张电子感谢状
- 捐赠3包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会入场资格
- 40% 折扣券（无限期使用）
- 5包 Eco Cat Litter环保猫砂（5kg） 或 5包 Honest Bite 《诚实一口》狗粮（2.5kg）
- 1个高级客制化宠物印泥 + 相框
- 名字刻录于《玥泊沐园》初创感恩墙
Support RM5,000 or more
Support Program E | Co-creation Partner RM5000
Suitable for: Supporters who share our vision and are willing to participate deeply.
You will receive:
- 1 electronic certificate of appreciation
- Donation of 5 bags (15kg each) of dog food to S.I Home Shelter
- Pet end-of-life care information session
- 50% discount voucher (unlimited validity)
- 25 bags of Eco Cat Litter (5kg) OR 25 bags of Honest Bite dog food (2.5kg)
- 3 Premium customized cute pet inkpad + photo frame
- Name engraving on the "Moon Paw Sanctuary" inaugural gratitude wall
- Upgrade to "Startup Partner"(Priority access to business model and future collaboration opportunities)
扶持计划五｜共创伙伴 RM5000
适合：认同理念、愿意深度参与的支持者
你将获得：
- 1张电子感谢状
- 捐赠5包15kg狗粮至 S.I Home Shelter
- 1场宠物善终说明会
- 50% 折扣券（无限期使用）
- 25包 Eco Cat Litter环保猫砂（5kg） 或 25包 Honest Bite 《诚实一口》狗粮（2.5kg）
- 3个高级客制化宠物印泥 + 相框
- 名字刻录于《玥泊沐园》初创感恩墙
- 立即升级为「初创合作伙伴」（优先了解商业模式与未来合作机会）
Contact Chermaine Lee
- RM100
- RM300
- RM500
- RM1,000
- RM5,000
- Just support