Millilitre Coffee. Fresh Brewed Coffee. Anytime, Anywhere.
by Loh Hong Pin
PROJECT BY
Loh Hong Pin
Joined October 2018
About Me
After working in the beverage industry and get connected with the market leader from both local and oversea market. I realized that there is a huge potential market in Malaysia that is waiting to be e... See More
ABOUT PROJECT
Coffee become an essential needs in our daily life. Nestle as the best example shown the invasion of Nespresso that allow consumer to have a cup of coffee at their home and office. Nowadays consumer are going after a quality and healthier cup of coffee rather than a pack of instant coffee.
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We want to give our client a great cup of coffee
- Anywhere, anytime
- Freshly brewed coffee
- Cleaner look and taste
- No coffee machine is required
- Biodegradable
- As low as RM 4/ cup
Why Millilitre?
- QUALITY : Using only fresh coffee and only coffee. Without any sugar, creamer or flavouring in our coffee. It's so good that you only need hot water.
- Healthy : No Sugar, Coloring, Flavouring, Creamer, Preservative
- From Malaysia with Love :We work closely with local supply chain to support back the local economic system.
- Convenience : All you need is only a cup and hot water. No other brewing equipment is required.
Every cup that you enjoying from Millitre, you are supporting a local community, green enrivonment, and be part of the force that promoting Malaysian's brand to world stage at only RM 4/cup!
Our Vision
Everyone enjoy a quality and healthier cup of coffee at affordable price.
Our Mission
Cultivate and educate a coffee culture that appreciate and understand the value of the cup they having.
How the Fund will be use?
All fund will be allocated for website building, marketing and promotion of the drip bag coffee subscription to reach out to our target audience so that more consumer will able to enjoy our coffee.
Testimonial and review
Budget
80% of the fund will be use for Campaign to run on roadshow, expo, social media campaign. Remaining 20% will be allocate for branding improvement and packaging improvement.
RISKS AND CHALLENGES
There are 3 major challenges that we are facing
- Brand Awareness : As a new brand in town, it is very challenging to fight awareness in town to introduce our brand to the market.
- Stereotype : Most people misunderstand they need to invest in coffee machine or some brew kit to get start brewing coffee.
- Coffee Culture : Malaysia are known for it White Coffee, Instant Coffee or RTD (Ready to drink) coffee which is conveniently carry around. It is challenging to educate audience to know that there is another healthier, better choice to select from.
Loh Hong Pin
Loh Hong Pin
Joined October 2018
About Me
After working in the beverage industry and get connected with the market leader from both local and oversea market. I realized that there is a huge potential market in Malaysia that is waiting to be explore and educate. Millilitre founded in 2018 to visualized that Malaysia should have a brand that represent Malaysia coffee that can compete with international brand and showcase the best of Malaysia coffee. We want our follower will have sense of belonging when they enjoy their cup of drinks. We work closely with our supply chain to ensure you get the best of your money and improving our quality of product and service.
Rewards
Support RM10 or more
Acknowledgement at Facebook
*pick up at selected outlet. We will notify you once the period end.
Support RM100 or more
(10 pack/box)
- Coffee Voucher x 1
- Acknowledgement at Facebook.
- Personalized Appreciation Card
Total Worth RM 120
Support RM150 or more
(10 pack/box)
- Coffee Voucher x 1
- Coffee 101 Workshop x 1 person
**(introduction to coffee, process, water, brew ratio, grind size and hands on experience on how it affect coffee taste)
** we will reach out and make arrangement on date.
** each class is 8-12 pax only.
** Workshop duration : 2 hours.
** workshop will be held in Klang Valley only.
- Acknowledgement at Facebook.
- Personalized Appreciation Card
Total Worth RM 300
Support RM300 or more
(10 pack/box, deliver 2 boxes each month)
- Coffee Voucher x 2
- Coffee 101 Workshop x 1 person
**(introduction to coffee, process, water, brew ratio, grind size and hands on experience on how it affect coffee taste)
** we will reach out and make arrangement on date.
** each class is 8-12 pax only.
** Workshop duration : 2 hours.
** workshop will be held in Klang Valley only.
- Acknowledgement at Facebook.
- Personalized Appreciation Card
- Redemption by 30th Jun 2019
Total Worth RM 450
Support RM1,000 or more
(10 pack/box, deliver 2 boxes each month)
- Coffee Voucher x 5
- Hand Brew Workshop x 2 person
**(introduction to coffee, process, water, brew ratio, grind size and hands on experience on how it affect coffee taste)
** Understanding hand brew
** Tasting guide
** Hands on experience for 2 different type of beans
** we will reach out and make arrangement on date.
** each class is 4-8 pax only.
** Workshop duration : 3.5 - 4 hours.
** workshop will be held in Klang Valley only.
- Acknowledgement at Facebook.
- Personalized Appreciation Card
Total Worth RM 1200
PROJECT BY
Loh Hong Pin
Joined October 2018
About Me
After working in the beverage industry and get connected with the market leader from both local and oversea market. I realized that there is a huge potential market in Malaysia that is waiting to be e... See More
ABOUT PROJECT
Coffee become an essential needs in our daily life. Nestle as the best example shown the invasion of Nespresso that allow consumer to have a cup of coffee at their home and office. Nowadays consumer are going after a quality and healthier cup of coffee rather than a pack of instant coffee.
We want to give our client a great cup of coffee
- Anywhere, anytime
- Freshly brewed coffee
- Cleaner look and taste
- No coffee machine is required
- Biodegradable
- As low as RM 4/ cup
Why Millilitre?
- QUALITY : Using only fresh coffee and only coffee. Without any sugar, creamer or flavouring in our coffee. It's so good that you only need hot water.
- Healthy : No Sugar, Coloring, Flavouring, Creamer, Preservative
- From Malaysia with Love :We work closely with local supply chain to support back the local economic system.
- Convenience : All you need is only a cup and hot water. No other brewing equipment is required.
Every cup that you enjoying from Millitre, you are supporting a local community, green enrivonment, and be part of the force that promoting Malaysian's brand to world stage at only RM 4/cup!
Our Vision
Everyone enjoy a quality and healthier cup of coffee at affordable price.
Our Mission
Cultivate and educate a coffee culture that appreciate and understand the value of the cup they having.
How the Fund will be use?
All fund will be allocated for website building, marketing and promotion of the drip bag coffee subscription to reach out to our target audience so that more consumer will able to enjoy our coffee.
Testimonial and review
Budget
80% of the fund will be use for Campaign to run on roadshow, expo, social media campaign. Remaining 20% will be allocate for branding improvement and packaging improvement.
RISKS AND CHALLENGES
There are 3 major challenges that we are facing
- Brand Awareness : As a new brand in town, it is very challenging to fight awareness in town to introduce our brand to the market.
- Stereotype : Most people misunderstand they need to invest in coffee machine or some brew kit to get start brewing coffee.
- Coffee Culture : Malaysia are known for it White Coffee, Instant Coffee or RTD (Ready to drink) coffee which is conveniently carry around. It is challenging to educate audience to know that there is another healthier, better choice to select from.
Loh Hong Pin
Loh Hong Pin
Joined October 2018
About Me
After working in the beverage industry and get connected with the market leader from both local and oversea market. I realized that there is a huge potential market in Malaysia that is waiting to be explore and educate. Millilitre founded in 2018 to visualized that Malaysia should have a brand that represent Malaysia coffee that can compete with international brand and showcase the best of Malaysia coffee. We want our follower will have sense of belonging when they enjoy their cup of drinks. We work closely with our supply chain to ensure you get the best of your money and improving our quality of product and service.
project.REWARDS
Support RM10 or more
Acknowledgement at Facebook
*pick up at selected outlet. We will notify you once the period end.
Support RM100 or more
(10 pack/box)
- Coffee Voucher x 1
- Acknowledgement at Facebook.
- Personalized Appreciation Card
Total Worth RM 120
Support RM150 or more
(10 pack/box)
- Coffee Voucher x 1
- Coffee 101 Workshop x 1 person
**(introduction to coffee, process, water, brew ratio, grind size and hands on experience on how it affect coffee taste)
** we will reach out and make arrangement on date.
** each class is 8-12 pax only.
** Workshop duration : 2 hours.
** workshop will be held in Klang Valley only.
- Acknowledgement at Facebook.
- Personalized Appreciation Card
Total Worth RM 300
Support RM300 or more
(10 pack/box, deliver 2 boxes each month)
- Coffee Voucher x 2
- Coffee 101 Workshop x 1 person
**(introduction to coffee, process, water, brew ratio, grind size and hands on experience on how it affect coffee taste)
** we will reach out and make arrangement on date.
** each class is 8-12 pax only.
** Workshop duration : 2 hours.
** workshop will be held in Klang Valley only.
- Acknowledgement at Facebook.
- Personalized Appreciation Card
- Redemption by 30th Jun 2019
Total Worth RM 450
Support RM1,000 or more
(10 pack/box, deliver 2 boxes each month)
- Coffee Voucher x 5
- Hand Brew Workshop x 2 person
**(introduction to coffee, process, water, brew ratio, grind size and hands on experience on how it affect coffee taste)
** Understanding hand brew
** Tasting guide
** Hands on experience for 2 different type of beans
** we will reach out and make arrangement on date.
** each class is 4-8 pax only.
** Workshop duration : 3.5 - 4 hours.
** workshop will be held in Klang Valley only.
- Acknowledgement at Facebook.
- Personalized Appreciation Card
Total Worth RM 1200
Contact Loh Hong Pin
- RM10
- RM100
- RM150
- RM300
- RM1,000
- Just support