Brief:

Dweey postcard project is an interesting combination of personalize digital art and conventional printed postcard under dweey’s product line.

The objective of the project:

- allow sender  to personalize their postcard with their own creation by leveraged on dweey model

- Free dweey license to individual / artist / designer to increase their product line via the project

- encourage sender of the postcard to send their greeting / message via printable postcard to remain the warm feeling of greetings

Mission

 We encourage all senders to express their creativity via the project and send their greetings / message to recipient  with the touchable and warm feeling.

HOW IT WORK?

Step 0 - Pledge

Step 1 - Email us your design

Step 2 - We will Mapping your design on Dweey

Step 3 - We will print your artwork

Step 4 - Collect your postcards

Bio of Dweey

Dweey is a brand created by Luk Chee Chew from Fusionwave Creative Consultancy Sdn.Bhd. in 2005. The brand started from a little cartoon character and slowly turns into Art Toy Collectible and online community.

The objectives of the brand are:

 • Promote and commercialize Malaysian designer products in both local and global markets

 • Serve as a creative and trading platform to connect Malaysian designers with their potential buyers

 • Create awareness and inspiration to the general public 

Dweey is acquired by Toy Minister in 2010 which has become one of the main intellectual property of the company. Toy Minister is going to promote Dweey into another level in international toy business.

Dweey is a short-necked giraffe. 

Dweey has a lot of curiosity about human being's lifestyle. Dweey likes to explore, learn and think from the perspective of human being. Dweey discover a lot funny and conflict stories in human life. Dweey shorten her neck to the same eye level with human being. The changeable skin of Dweey's body is reflecting her emotions, thoughts and experiences.

Bio of Luk Chee Chew

 Luk Chee Chew, Bachelor of Fine Arts, University of Tasmania (UTAS), Australia 

Luk graduated from UTAS in the year 2000, majoring in Electronic Media. Prior in UTAS, he completed his Diploma in Communication Design, majoring in Graphic Communication and Creative Advertising at The One Academy, Malaysia. 

Luk started his communication design career as a web designer and art director at SurfDiz Malaysia in 2001. On 28 February 2002, he founded Fusionwave together with his business partner. Major clients of the company ranges from Malaysia’s top fashion designers, corporate clients and experimental projects such as Malaysia-International Fashion Awards, Melinda Looi, Porsche & Saab, Fuji Films Malaysia and CIMB etc. The company has successfully transformed into a 4As agency in the year 2009.

Luk was invited by The One Academy, Baruvi Academy of Arts, Center for Advanced Design (CENFAD) and PJCAD as a guest lecturer in Malaysia.

Luk was awarded the Long Xi International Chinese Advertising Award 1999 in Hong Kong. Besides, he also won the PICA Award 2000, Australia, finalist of Malaysia Video Award 2002 and Golden Web Award 2003, Design Firm Award 2004.

Besides, Luk has also created Dweey – Designer toy brand, 2005 and EKO - creative eco product brand, 2009.