Chris Lee was born in a traditional Chinese Pastry making family. Since young he has developed interest in the traditional Chinese pastries making, his passion grew as he grew older.  After graduating from a University of Exeter in 1995, he resolutely gave up accounting profession to join the family business - Lian Bee Bakery and partnered his brother Lee Sack Choon to develop the family business. Afterwards, the brothers joined forces with Sack Choon taking care of production and Chris in charge marketing. With the support of their brother-in-Tan Yoke Kee, Chris began to boldly carry out a series of reform to the company including business model, market strategy, production technologies, packaging design, etc. Lian Bee business territory expanded rapidly to the entire peninsula of Malaysia through their franchasing program. At their prime time Lian Bee operated 35outlets across the country under the brand of Bee's Bakery. On the other hand, revenues from mooncakes had also grew in expodential rate through their succesful strategy of OEM manufacturing and exporting paste to oversea market, it has also become the top three mooncake manufacturers through exporting mooncake paste to Taiwan, Hong Kong, Indonesia, Singapore, the United Kingdom and other places.

It is difficult to start a business but then maintaining a business is even harder. In 2009, some companies' visionary plans led to stagnant development due to unfavorable environmental factors. Since then, the company's performance began to decline and fell into a trough, and the company's talent began to flow out. But after years of keeping a low profile, the burden of revitalizing Lian Bee Bakery falls on the shoulder of Chris.

Combining the experience of more than 20 years, Lian Bee future development plan will focus all the resources on the core strengths of Lian Bee business ie :moon cakes, Chinese wedding pastries, Tau Sa Pia and traditinal Sesame Rice Puff. Taking advantage of the popularity accumulated over the past 59 years to open up a new blue ocean. The first project -the Klang Jalan Goh Hock Huat Headquarter will be refurbished in March next year. The production of Chinese Pastries will be moved to HQ and freshly bake to attract more customers!

We have never forgotten the original mission of the founder, our late father Lee Chwee Chiang, to inherit the traditional food culture and continue to carry forward the excellent Chinese Pastries.

Sharing the good cultural traditional Chinese food to people..