Chargee Technology
Now you can find a powerbank anywhere

Chargee Technology is founded in 2019 in Malaysia, where there are 20 million of smartphone users and one single question to be solved on every single (if not, alternate) day: “Can I borrow your power bank?”

Chargee Technology is here to offer a solution for mobile devices that run out of battery while at the same time, taking away the hassle of carrying own power bank on the go. We will be setting up power bank rental stations across high foot traffic areas like shopping malls, healthcare centers, education hubs, public transport hubs and etc. offering power banks for rent.

Our mobile charging services will help to boost our station partners’ businesses by providing their customers with value-added service that brings convenience and enhances the shopping or leisure experience while bringing in additional revenue to the premise owners or the premise management companies.

Vision

To become the largest power bank rental company in Malaysia with the most numbers of power bank rental stations and highest rate of rental utilisation in the power bank sharing industry

Mission

❖  To increase foot traffic and time spent at our partners’ establishment that is aimed to directly boost their sales when their customers shops longer

❖  To provide the users with an emergency charging service when their mobile devices run out of battery

❖  To provide our partners with a diversified service to improve their customers’ satisfaction while shopping or using their facilities

Rental Procedure

The rental procedure of the power banks from Chargee Technology’s stations is very easy. Upon scanning the QR code provided, users may follow the onscreen instructions as illustrated in the 4-steps image below. Replacing the unit into the charging components complete the rental and our software will handle the billing and deduction automatically

Market Analysis

According to Statista Research Department, the smartphone penetration in Malaysia will soar to 61% in 2023 which means a whopping 20.9 million users in Malaysia will be using smartphones for their daily use by 2023. This creates a huge market potential for the need of mobile device charging services.

Management Team

Mr. Hector Wong, Founder and CEO

Mr. Hector Wong is a visionary tech entrepreneur with global working experience and diversified business exposure working across different industries. Having completed a thorough market research in the mobile users’ behaviour, he set eyes on the huge potential of the power bank sharing business and gathered his brothers to join his aspiration. As the founder and CEO of the company, he upholds the mission to set the direction for the company with a complete strategic plan that will put the company on path for sustainable growth.

Mr. Benson Wong, Co-Founder

Mr. Benson Wong is the chief person-in-charge of the business development division of the company. He is responsible of initiating market penetration strategy and execution plan of the company to increase the location proximity of the charging stations while encouraging greater rental utilisation of the power banks that will translate into sizeable profit for the company.

Mr. Damond Wong, Co-Founder

Mr. Damond Wong heads the technical and customer support division of the company. He ensures proper functionality of all power bank stations across the country while providing prompt customer service support to facilitate satisfied user experience of the rental service.

Ms. Eva Zhang, Co-Founder, Head of Public Relations

Ms. Eva Zhang is responsible for managing the public relations of Chargee Technology and shapes the communication to help company achieve business objectives. Graduated from hospitality studies with several years of experience in foodservice industry, she is well-versed in interpersonal communications necessary to bring up the positive image of the company.

Mr. Alan Arasu, Advisor

Mr. Alan Arasu is a serial entrepreneur who holds a proven track record of successful business ventures with a successful exit on his resume. He was one of the founder and director for Unabiz (M) Sdn. Bhd., an IoT service provider that was bought over by Khazanah National Berhad. His wide range of expertise includes creating start-ups with solid business model, raising venture capital, scaling with strong execution frameworks and navigating exits for the company.

SWOT Analysis

Strengths

❖  Safe to use - users personal details are secured

❖  Free rental for first 5 hours

❖  Easy to use - a simple renting procedure

❖  Quality power bank – speed charge and safe voltage outlet

Weaknesses

❖ New brand entering the market - need an extensive marketing strategy to build brand recognition

Opportunities

❖ 20.9 million smartphone user by 2023 - a huge market

❖ Relatively a new trend - not many competitors

Threats

❖ Well-established competitors such as Brezze and NOMO

❖ More global brand entering the Malaysian market in the future

Sales Forecast

Chargee Technology’s sales forecast is based on these variables: ➢ Malaysian population is 32,600, 000 people
➢ 5% usage is estimated = 1.63 million users
➢ Our sales forecast is based on 370,000 units of powerbank.

Scenario 1

Assuming all 370,000 are used up & 70% of the users have incurred late return payment for 2 hour

= 370,000 x 70% x RM3 = RM777,000

Assume achieve this for 30 days in a month = RM23,310,000 , One year = RM279,720,000

Scenario 2

Assuming only 50% of 370,000 units are used up, & 30% of the users have incurred late payment for 2 hour

= 185,000 units @ 30% x RM 3 = RM166,500

Assume achieve this for 30 days in a month = RM4,995,000, One year = RM59,940,000

Scenario 3

Assuming only 30% of 370,000 units are used up, & 30% of the users have incurred late payment for 2 hour

= 111,000 units @ 30% x RM 3 = RM99,900

Assume achieve this for 30 days in a month = RM2,997,000, One year = RM35,964,000

Average estimated revenue = 125,208,000 (~ RM125 million)

Assuming 50% operating expense,

Profit = RM62,604,000 (~RM62 million) profit per year

We will also be generating revenue through advertisement that will pop up in the mobile application when user starts the rental process. Tentatively, we plan to charge RM500 for each 2000 impression of the advertisement. If the advertisement slots are fully taken up, our advertisement revenue will make up RM92,500 of revenue on daily basis.

Future Plan

First step, Chargee Technology plans to start up with 370,000 units of powerbank to be placed around throughout Malaysia.

Second step, Chargee Technology plans to continue with additional 700,000 units of powerbank. These powerbank rental station will be placed in high foot traffic areas such as shopping centers, hospitals, university and colleges, hotels, and event venue.

Within a year, we will be able to collect strong database based on the customers’ rental habit, such as which pick up point offers higher foot traffic, where customers spend their time the most (retail and f&b premise) and map out the customers retail journey. All of these data are essentially useful for marketers.

REWARDS PLAN

1 - RM100

RM120 will credit to your CHARGEE MY app account, you can use our powerbank sharing service with the credit.

Thank you for your support and be part of our mission.

2 - RM200

RM240 will credit to your CHARGEE MY app account, you can use our powerbank sharing service with the credit.

Thank you for your support and be part of our mission.

3 - RM990

Machine(5pcs powerbanks included) x1 = RM990

1. You can enjoy dealer benefit , you come become our dealer.

2. Investor will enjoy our power bank sharing service with 6 months free.

3. OKU & Senior Citizen’s investor will enjoy our service with 6 hours free monthly.

4 - RM1780

Machine(5pcs powerbank included) x2 = RM1780

1. You can enjoy dealer benefit , you come become our dealer.

2. Investor will enjoy our power bank sharing service with 6 months free.

3. OKU & Senior Citizen’s investor will enjoy our service with 6 hours free monthly.

5 - RM2670

Machine(5pcs powerbank included) x3 = RM2670

1. You can enjoy dealer benefit , you come become our dealer.

2. Investor will enjoy our power bank sharing service with 6 months free.

3. OKU & Senior Citizen’s investor will enjoy our service with 6 hours free monthly.

6 - RM4200

Machine(5pcs power bank included) x5 = RM4200

1. You can enjoy dealer benefit , you come become our dealer.

2. Investor will enjoy our power bank sharing service with 6 months free.

3. OKU & Senior Citizen’s investor will enjoy our service with 6 hours free monthly.

7 - RM7900

Machine(5pcs powerbank included) x10 = RM7900

1. You can enjoy dealer benefit , you come become our dealer.

2. Investor will enjoy our power bank sharing service with 6 months free.

3. OKU & Senior Citizen’s investor will enjoy our service with 6 hours free monthly.